mulfordj's blog

Carla Myers selected as OhioLINK Open Textbook Network System Leader

Carla Myers selected as OhioLINK Open Textbook Network System Leader

Carla Myers, Miami University Libraries assistant librarian and coordinator of scholarly communications, has been selected to serve on a statewide taskforce focused on reducing textbook costs for students.

OhioLINK announced Myers as one of eight Open Textbook Network (OTN) System Leaders, who will be responsible for coordinating OhioLINK OTN awareness and advocacy initiatives regarding open educational resources (OER) and open textbooks. All system leaders were nominated by their deans or directors.

With the cost of textbooks increasing by 73 percent since 2006, this initiative is important for combating rising costs in higher education. Myers, along with her OTN peers, will be participating in the OTN’s Summer Institute (OTNSI) at the University of Minnesota from August 7-11. OTNSI will prepare OTN staff to coordinate workshops that will focus on developing campus advocates at Ohio higher education institutions who lead  in the effort to reduce textbook costs for students.

System leaders will also assist with affordable learning awareness and advocacy initiatives.

“Textbook and related costs are a well-known barrier to college affordability for students,” said Gwen Evans, OhioLINK executive director. “By promoting the use and creation of high-quality educational materials that are freely accessible for students to use, this initiative will increase affordability in higher education, promote student success, and empower Ohio faculty to contribute to the growing field of open course materials.”

#King50Reflections Social Media Campaign Wins National Award

Miami University Libraries Strategic Communications honored by ALADN

CLEVELAND—The Miami University Libraries’ #King50Reflections social media campaign earned national recognition, Tuesday, May 23, at the Academic Library of Advancement and Development Network (ALADN) Conference.

The campaign, built around the memories and reflections of Miami alumni in honor of King Library’s 50th anniversary, earned the ALADN Award of Excellence in the category of social media. The ALADN Communications Committee presented one award of excellence in each of 15 communications categories.

Led by Vince Frieden, strategic communications coordinator, and David Mulford, interim strategic communications specialist, the #King50Refelctions campaign included a Flickr gallery of more than 40 alumni reflections, ranging from humorous recollections to serious reflections about the impact the library had on academic and life successes. The Flickr gallery drew more than 250 views and a series of Tweets recorded more than 20,000 impressions.

“This was a particularly meaningful campaign that would not have been possible without the tremendous participation of Miami University’s alumni in responding to our request for library memories,” Dean and University Librarian Jerome Conley said. “What better way to tell the story of King Library’s 50 years than through those who lived and shaped that experience? The honor from a national organization is notable but seeing the fondness many of our alumni still feel toward the Miami University Libraries was outright humbling.”

The February edition of the Miami University Alumni Association Enews and spring/summer Miamian magazine both highlighted #King50Reflections. The campaign also resulted in a spinoff Valentine’s Day compilation, featuring the stories of Miami Mergers who met, enjoyed study dates and even experienced first kisses in and around the University Libraries.

In developing the campaign, the University Libraries collaborated extensively with University Advancement Communications, Marketing and Events, including Kim Tavares, senior director; Suzanne Clark, assistant director, electronic communications and social media; Nicki Russell, coordinator for marketing, communications and special events; and Auriel Buchanan, copywriter.

ALADN, founded in 1995, is a library fundraising community open to professionals involved in development and advancement throughout North America. More than 170 professionals from 100-plus colleges and universities in the U.S. and Canada attended the 2017 conference in Cleveland, which also featured two presentations by Miami University Libraries staff.

 

#MULibWelcome Contest

Visit the libraries during welcome week and be rewarded! Not only will you learn how to use the endless resources we provide, you will also be in the running for some awesome prizes (yes, even the new comfortable t-shirts everyone is talking about)! 

Here are the rules:

  • Simply attend one of the Library Welcome Week Events 
  • Share a photo or selfie while attending the event on social media* and tag us: 
    • Instagram - @miamiulibraries
    • Twitter - @miamiulibraries 
    • Facebook - Miami University Libraries 
    • Snapchat (we will screenshot photos from events just for the prize drawing) - @miamiulibraries
  • Use the hashtag #MULibWelcome! You can also hashtag your dorm name (ex: #Scott) to be entered into our dorm contest for additional prizes! 

Submissions can be made up until the end of the day on Friday, September 2 and the prize drawing will be during the week of September 5. You can increase your chances of winning a prize by submitting multiple photos! 

Good luck and have fun! 

Prizes: 

  • Amazon Gift Card 
  • Library t-shirt
  • Drawstring bag 
  • Mug 
  • Much more! 

*If you don't use social media, email submissions to mulfordj@miamioh.edu