Searching Books & More : "Choice"

McAlister, Leigh X
5 results found in Books & More
RSS
Cover images provided by Open Library

Identifying competitive brand relationships when consumers seek variety

Published: Cambridge, Mass. : Marketing Science Institute, 1984
Format: Print
Retrieving Holdings Information
Cover images provided by Open Library

The impact of price promotions on a brand's market share, sales pattern and profitability

Published: Cambridge, Mass. : Marketing Science Institute, c1986
Format: Print
Retrieving Holdings Information
Cover images provided by Open Library

A model incorporating promotion signal sensitivity for prescribing retailer promotion policy

Published: Cambridge, Mass. : Marketing Science Institute, 1992
Format: Print
Retrieving Holdings Information
Cover images provided by Open Library

Promotion has a negative effect on brand evaluations-- or does it? : additional disconfirming evidence

Published: Cambridge, Mass. : Marketing Science Institute, 1992
Format: Print
Retrieving Holdings Information
Cover images provided by Open Library

Consumers' perceptions of the assortment offered in a grocery category : the impact of item reduction

Published: Cambridge, Mass. : Marketing Science Institute, c1997
Format: Print
Retrieving Holdings Information