Searching Books & More : "Choice"

Sethuraman, Raj X
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What makes consumers pay more for national brands than for store brands : image or quality?

Published: Cambridge, Mass. : Marketing Science Institute, c2000
Format: Print
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Why do consumers pay more for national brands than for store brands?

Published: Cambridge, Mass. : Marketing Science Institute, c1997
Format: Print
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National brand and store brand price competition : who hurts whom? / Raj Sethuraman

Published: Cambridge, Mass. : Marketing Science Institute, 1995
Format: Print
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