Searching Books & More : "Choice"

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Brand loyalty : measurement and management

Published: New York: Wiley, 1978
Format: Print
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Managing brand equity

Published: Cambridge, Mass. : Marketing Science Institute, c1991
Format: Print
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Brand alliances as information about unobservable product quality

Published: Cambridge, Mass. : Marketing Science Institute, c1997
Format: Print
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Brand choice, purchase incidence, and segmentation : an integrated modeling approach

Published: Cambridge, Mass. : Marketing Science Institute, c1992
Format: Print
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The brand switching fraction of promotion effects : unit sales versus elasticity decompositions

Published: Cambridge, MA : Marketing Science Institute, 2002
Format: Print
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Erosion and variability in brand loyalty

Published: Cambridge, Mass. : Marketing Science Institute, c1996
Format: Print
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Identifying competitive brand relationships when consumers seek variety

Published: Cambridge, Mass. : Marketing Science Institute, 1984
Format: Print
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The relationship between distribution and market share

Published: Cambridge, MA : Marketing Science Institute, c1988
Format: Print
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The impact of price promotions on a brand's market share, sales pattern and profitability

Published: Cambridge, Mass. : Marketing Science Institute, c1986
Format: Print
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Advertising exposure, loyalty, and brand purchase : a two-stage model of choice

Published: Cambridge, Mass. : Marketing Science Institute, c1987
Format: Print
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Asymmetric quality tier competition : an alternative explanation

Published: Cambridge, Mass. : Marketing Science Institute, c1997
Format: Print
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Branded : the buying and selling of teenagers

Published: Cambridge, MA : Perseus Publishing, c2003
Format: Print
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Brand imitation

Published: Mumbai [India] : Himalaya Pub. House, 2010
Format: Electronic Resource, Remote
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A brand-switching model with implications for marketing strategies

Published: Cambridge, MA : Marketing Science Institute, 1987
Format: Print
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Competitive positioning : best practices for creating brand loyalty

Published: Poughkeepsie, NY : Hudson House, c2010
Format: Print
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