Searching Books & More : "Choice"

Brand name products X
21 results found in Books & More
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Brands in the balance : meeting the challenges to commercial identity

Published: London ; New York : Reuters, 2001
Format: Print
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Beyond branding

Published: London, UK ; Sterling, VA : Kogan Page, 2003
Format: Print
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Competitive positioning : best practices for creating brand loyalty

Published: Poughkeepsie, NY : Hudson House, c2010
Format: Print
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Co-branding : the science of alliance

Published: New York : St. Martin's Press, 1999
Format: Print
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Measuring consumer perceptions of brand quality with scanner data : implications for brand equity

Published: Cambridge, Mass. : Marketing Science Institute, c1991
Format: Print
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Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing

Published: Westport, Conn. : Quorum Books, 1996
Format: Print
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Price and brand name as indicators of quality dimensions

Published: Cambridge, Mass. : Marketing Science Institute, c1991
Format: Print
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Pioneer brand advantage in Japan and the United States

Published: Cambridge, Mass. : Marketing Science Institute, 1996
Format: Print
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Beating low cost competition how premium brands can respond to cut-price rivals beating the competition

Published: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008
Format: Electronic Resource, Remote
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Behavioral explanations for asymmetric price competition

Published: Cambridge, Mass. : Marketing Science Institute, c1998
Format: Print
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Consumers' perceptions of the assortment offered in a grocery category : the impact of item reduction

Published: Cambridge, Mass. : Marketing Science Institute, c1997
Format: Print
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Encyclopedia of consumer brands

Published: Detroit : St. James Press, c1994
Format: Print
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What makes consumers pay more for national brands than for store brands : image or quality?

Published: Cambridge, Mass. : Marketing Science Institute, c2000
Format: Print
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Why do consumers pay more for national brands than for store brands?

Published: Cambridge, Mass. : Marketing Science Institute, c1997
Format: Print
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Brand medicine : the role of branding in the pharmaceutical industry

Published: New York : Palgrave, 2001
Format: Print
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