Searching Books & More : "Choice"

Consumers' preferences X
31 results found in Books & More
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Brand choice, purchase incidence, and segmentation : an integrated modeling approach

Published: Cambridge, Mass. : Marketing Science Institute, c1992
Format: Print
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Identifying competitive brand relationships when consumers seek variety

Published: Cambridge, Mass. : Marketing Science Institute, 1984
Format: Print
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No one makes you shop at Wal-Mart : the surprising deceptions of individual choice

Published: Toronto : Between the Lines, c2006
Format: Print
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Logic of choice and economic theory

Published: Oxford : Clarendon, 1987
Format: Print
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Advertising exposure, loyalty, and brand purchase : a two-stage model of choice

Published: Cambridge, Mass. : Marketing Science Institute, c1987
Format: Print
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HEC Symposium on Advances in Choice Theory

Published: Cambridge, Mass. : The Institute, 1999
Format: Print
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The long-term impact of promotion and advertising on consumer brand choice

Published: Cambridge, Mass. : Marketing Science Institute, c1996
Format: Print
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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions

Published: Cambridge, Mass. : Marketing Science Institute, c1997
Format: Print
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Promotion has a negative effect on brand evaluations-- or does it? : additional disconfirming evidence

Published: Cambridge, Mass. : Marketing Science Institute, 1992
Format: Print
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Stochastic models of consumer choice behavior

Published: Cambridge, Mass., Marketing Science Institute, 1971
Format: Print
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Wired for survival : the rational (and irrational) choices we make, from the gas pump to terrorism

Published: Upper Saddle River, N.J. : FT Press, c2009
Format: Print
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LAPD : estimating distribution of consumer utility preference from scanner-panel data to infer patterns of competition

Published: Cambridge, MA : Marketing Science Institute, 1996
Format: Print
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Marketing without advertising : brand preference and consumer choice in Cuba

Published: New York : Routledge, 2012
Format: Print
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Measuring consumer perceptions of brand quality with scanner data : implications for brand equity

Published: Cambridge, Mass. : Marketing Science Institute, c1991
Format: Print
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Measuring the effect of retail store promotions on brand and store substitution

Published: Cambridge, Mass. : Marketing Science Institute, [1989]
Format: Print
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