Searching Books & More : "Choice"

Marketing X
20 results found in Books & More
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The relationship between distribution and market share

Published: Cambridge, MA : Marketing Science Institute, c1988
Format: Print
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A brand-switching model with implications for marketing strategies

Published: Cambridge, MA : Marketing Science Institute, 1987
Format: Print
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Building brands & believers : how to connect with consumers using archetypes

Published: Chichester : Wiley, 2002
Format: Print
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Co-branding : the science of alliance

Published: New York : St. Martin's Press, 1999
Format: Print
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Designing and using market research

Published: San Francisco : Jossey-Bass Inc., 1987
Format: Print
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The effect of marketplace factors on private label penetration in grocery products

Published: Cambridge, Mass. : Marketing Science Institute, c1992
Format: Print
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Estimation of product attributes and their importances

Published: Berlin, New York, Springer-Verlag, 1973
Format: Print
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LAPD : estimating distribution of consumer utility preference from scanner-panel data to infer patterns of competition

Published: Cambridge, MA : Marketing Science Institute, 1996
Format: Print
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Marketing straight to the heart

Published: New York : AMACOM, c1997
Format: Electronic Resource, Remote
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Marketing without advertising : brand preference and consumer choice in Cuba

Published: New York : Routledge, 2012
Format: Print
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New tools for understanding brand competition : integrating household and retail scanner data

Published: Cambridge, Mass. : Marketing Science Institute, c1993
Format: Print
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Pioneer brand advantage in Japan and the United States

Published: Cambridge, Mass. : Marketing Science Institute, 1996
Format: Print
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Beating low cost competition how premium brands can respond to cut-price rivals beating the competition

Published: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008
Format: Electronic Resource, Remote
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Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Published: New York : Crown Business, c2011
Format: Print
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The marketing series 3, The power of the brand

Published: [San Francisco, California, USA] : Kanopy Streaming, 2014
Format: Video Recording, Other video-recording, Electronic Resource, Remote, Streaming Video
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