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The before-and-after evaluation of advertising effectiveness

Published: New York, Association of National Advertisers [1966]
Format: Print
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The chief executive's marketing responsibility

Published: New York, Association of National Advertisers [1966]
Format: Print
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Marketing

Published: New York, Association of National Advertisers [1966]
Format: Print
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The marketing budget and its allocation

Published: New York, Association of National Advertisers [1966]
Format: Print
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Marketing for profit

Published: [New York] Macmillan [1970]
Format: Print
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The marketing organization

Published: New York, Association of National Advertisers [1966]
Format: Print
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The problems of growth

Published: New York, Association of National Advertisers [1966]
Format: Print
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The role and importance of the marketing plan

Published: New York, Association of National Advertisers [1966]
Format: Print
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The role of advertising

Published: New York, Association of National Advertisers [1966]
Format: Print
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The role of marketing research

Published: New York, Association of National Advertisers [1966]
Format: Print
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The role of promotion

Published: New York, Association of National Advertisers [1966]
Format: Print
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The role of the advertising agency

Published: New York, Association of National Advertisers [1966]
Format: Print
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The role of the advertising manager

Published: New York, Association of the National Advertisers [1966]
Format: Print
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The role of the marketing director

Published: New York, Association of National Advertisers [1966]
Format: Print
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The state of advertising today--and a look into the future

Published: New York, Association of National Advertisers [1966]
Format: Print
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