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Adjusting R{u0070}2{u0073}

Published: Cambridge, Mass., Marketing Science Institute, 1971
Format: Print
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Applications of management science in marketing

Published: Englewood Cliffs, N.J., Prentice-Hall [1970]
Format: Print
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Brand trial after a change in promotion credibility

Published: Cambridge, Mass. : Marketing Science Institute, 1970
Format: Print
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Conjoint calibration of the customer/competitor interface in industrial markets

Published: Cambridge, Mass. : Marketing Science Institute, c1985
Format: Print
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Consumer characteristics and "deal" purchasing; an example from the dentifrice market

Published: Cambridge, Mass., Marketing Science Institute, 1970
Format: Print
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Distributed lag models of response to a communications mix

Published: Cambridge, Mass. : Marketing Science Institute, 1970
Format: Print
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Experience curves : evidence, empirical issues, and applications

Published: Cambridge, Mass. : Marketing Science Institute, 1985
Format: Print
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FORAC MOD I: a computer program for forecast evaluation statistics

Published: Cambridge, Mass., Marketing Science Institute [Research Program] 1970
Format: Print
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A framework for the comparison of marketing models : a Delphi study

Published: Cambridge, Mass. : Marketing Science Institute, 1977
Format: Print
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$FTROFF: a BASIC program for trade-off analysis

Published: Cambridge, Mass. : Marketing Science Institute, 1976
Format: Print
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Management science in marketing

Published: Englewood Cliffs, N.J., Prentice-Hall [1969]
Format: Print
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Managerial identification of competitors

Published: Cambridge, Mass. : Marketing Science Institute, c1998
Format: Print
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Marketing information and decision systems: coming of age in the '70's

Published: [Cambridge, Mass., Marketing Science Institute] 1973
Format: Print
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Modeling marketing phenomena : a managerial perspective

Published: Cambridge, Mass. : Marketing Science Institute, 1974
Format: Print
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New product distribution : an analysis of supermarket buyer decisions

Published: Cambridge, Mass. : Marketing Science Institute, 1973
Format: Print
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