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Brand equity & advertising : advertising's role in building strong brands

Published: Hillsdale, N.J. : L. Erlbaum Associates, c1993
Format: Print
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Brand leadership

Published: New York : Free Press, c2000
Format: Print
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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

Published: New York : Free Press, c2004
Format: Print
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Brand relevance : making competitors irrelevant

Published: San Francisco, CA : Jossey-Bass, c2011
Format: Print
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Building strong brands

Published: New York : Free Press, c1996
Format: Print
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Developing business strategies

Published: New York : Wiley, c1992
Format: Print
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Managing brand equity : capitalizing on the value of a brand name

Published: New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1991
Format: Print
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