1979 educators' conference proceedings / Neil Beckwith ... [et al.]

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Subjects: Marketing--Congresses
Formats: Print
Material Type: Books
Language: English
Audience: Unspecified
Published: Chicago : American Marketing Association, c1979
Series: Series - American Marketing Association ; #44
Series (American Marketing Association) no. 44
LC Classification: H, HF
Physical Description: xvi, 657 p. ; 28 cm
Additional Authors: Beckwith, Neil
Notes: LCCN: 79014547
ISBN: 087757121X
Includes bibliograhies
OCLC Number: 4883584
ISBN/ISSN: 087757121X