1976 International Marketing Conference proceedings : marketing looks outward / edited by William B. Locander

Author(s): International Marketing Conference (1976 : Los Angeles)
Location:
Retrieving Holdings Information
Subjects: Marketing--Congresses
Marketing--Management--Congresses
Marketing research--Congresses
Consumers--Congresses
Formats: Print
Material Type: Books
Language: English
Audience: Unspecified
Published: Chicago : American Marketing Association, [1977]
Series: Series - American Marketing Association ; no. 38
Series (American Marketing Association) no. 38
LC Classification: H, HF
Physical Description: 127 p. : ill. ; 28 cm
Additional Authors: Locander, William B
Notes: LCCN: 76030865
ISBN: 0877570876
Includes bibliographies and index
OCLC Number: 2680852
ISBN/ISSN: 0877570876