30-second politics : political advertising in the eighties / Montague Kern

Author(s): Kern, Montague, 1942-
Location:
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Subjects: Television in politics--United States
Advertising, Political--United States
United States--Politics and government--1981-1989
Formats: Print
Material Type: Books
Language: English
Audience: Unspecified
Published: New York : Praeger, 1989
LC Classification: H, HE
Physical Description: xiii, 237 p. : ill. ; 24 cm
Alternate Titles: Thirty second politics
Notes: LCCN: 88034250
ISBN: 0275931943 (alk. paper) :$45.85
ISBN: 0275931951 (pbk.) :$16.85
Includes bibliographical references (p. [225]-228) and index
OCLC Number: 18875504
ISBN/ISSN: 0275931943
0275931951