Sexual rhetoric : media perspectives on sexuality, gender, and identity / edited by Meta G. Carstarphen and Susan C. Zavoina

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Subjects: Mass media and sex
Sex differences in mass media
Sex role in mass media
Mass media and culture
Formats: Print
Material Type: Books
Language: English
Audience: Unspecified
Published: Westport, Conn. : Greenwood Press, 1999
Series: Contributions to the study of mass media and communications no. 57
LC Classification: P
Physical Description: xviii, 304 p. : ill. ; 25 cm
Table of Contents: Illustrations
Preface
Introduction
Media Rhetoric: A Way of Knowing / Meta G. Carstarphen
Media Messages: Visual Literacy/Visual Rhetoric / Susan C. Zavoina
Pt. I. Historic Perspectives
1. The Liberator's "Ladies' Department," 1832-37: Freedom or Fetters? / Jacqueline Bacon 3
2. To Strengthen the Wings of a Caged Bird: Constructing Woman in Margaret Fuller's Woman in the Nineteenth Century and The Una / Allessandria Polizzi 21
Pt. II. Newspaper
3. War in the Ranks: Newspaper Coverage of Sexual Harassment in the Military / Gene Murray 37
4. Necrophilia, Pedophilia, or Both?: The Sexualized Rhetoric of the JonBenet Ramsey Murder Case / Diana York Blaine 51
Pt. III. The Visual Image in Media
5. Media Mirage: The Thin Ideal as Digital Manipulation / Jacqueline C. Hitchon, Shiela Reaves 65
6. The Historical Development of Women's Posing from the Post-Gold Rush Era to the Present Print Media / Cecelia Baldwin 77
Pt. IV. Magazine
7. That Time of the Month: Adolescence, Advertising, and Menstruation / Debra Merskin 93
8. Face-ism Reconsidered: Facial Prominence and Body Emphasis of Males and Females in Magazine Advertising / Kathy Brittain McKee, Carol J. Pardun 109
9. Designed for (Male) Pleasure: The Myth of Lesbian Chic in Mainstream Advertising / Tom Reichert, Kevin R. Maly, Susan C. Zavoina 123
10. "That Undefinable Whatever": Selling Virginity / Elizabeth Dietz 135
11. Gendered Bodies Still Thrive in (Post)modern Magazineland / Jacqueline J. Lambiase, Tom Reichert, Susan E. Morgan 149
Pt. V. Television
12. Super Bowl Speak: Subtexts of Sex and Sex Talk in America's Annual Sports Extravaganza / Linda K. Fuller 161
13. Agitational Versatility: When Truth Met Jordan / Phyllis Pearson Elmore 175
14. Deconstructing Ellen: Time, Sitcoms, and the Meaning of Gayness / Susan Stearns, Meta G. Carstarphen 185
15. "We Got Next": The WNBA Advertising Campaign's Negotiations with "Femininity" / Kara Keeling 199
Pt. VI. Video
16. Competing Rhetorical Strategies in the Gay and Lesbian Video Wars: Marching for Freedom and Gay Rights, Special Rights / Emile C. Netzhammer 211
17. Contradictions in the Country: Rituals of Sexual Subordination and Strength in Music Video / Julie L. Andsager 225
18. Inventing a Sexual Discourse: A Rhetorical Analysis of Adult Video Box Covers / Joseph W. Slade 239
Pt. VII. Film
19. Sexual Imagery and the Space of Love / Anthony Enns 257
Pt. VIII. Cyberspace
20. Third Wave Feminism and Cybersexuality: The Cultural Backlash of the New Girl Order / Kimber Charles Pearce 271
21. Girls Can Be Doctors and Boys Can Be Nurses: Surfing for Solutions to Gender Stereotyping / Paul Martin Lester 283
Index 293
About the Editors and Contributors 301
Additional Authors: Carstarphen, Meta G., 1954-
Zavoina, Susan C., 1954-
Notes: LCCN: 99021278
ISBN: 0313307881 (alk. paper)
Includes bibliographical references and index
OCLC Number: 40881587
ISBN/ISSN: 0313307881
0732-4456