Attention! (how to interrupt yell, whisper, and touch consumers) / Sacharin, Ken

Author(s): Sacharin, Ken
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Subjects: Advertising campaigns--Psychological aspects
Marketing--Psychological aspects
Consumers--Preferences
Electronic books
Formats: Electronic Resource, Remote
Material Type: Books
Language: English
Audience: Unspecified
Published: New York : John Wiley & Sons, c2001
LC Classification: H, HF
Physical Description: xii, 209 p. ; 23 cm
Alternate Titles: Issued in other form: Original 0471389978
Additional Authors: NetLibrary, Inc
Notes: ISBN: 0471436925 (electronic bk.)
An Adweek Book
Includes bibliographical references and notes (p. 191-196) and index
Reproduction notes: Electronic reproduction. Boulder, Colo. : NetLibrary, 2001. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries
OCLC Number: 47008545
ISBN/ISSN: 0471436925