Business strategy and national culture : US and Asia Pacific microcomputer multinationals in Europe / Denise Tsang

Author(s): Tsang, Denise, 1965-
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Subjects: Computer industry--United States
Computer industry--Pacific Area
International business enterprises--Europe
Formats: Print
Material Type: Books
Language: English
Audience: Unspecified
Published: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2002
Series: New horizons in international business
LC Classification: H, HD
Physical Description: xiii, 251 p. : ill. ; 25 cm
Table of Contents: List of Figures
List of Tables
Preface
1. The Strategy of Microcomputing 1
2. US and Asia Pacific Multinationals and European Microcomputers 22
3. Microcomputer Strategic Paradigm 51
4. Strategy and Values 69
5. Nations and Values 87
6. A Theory of Cultural Selectivity 110
7. US and Asia Pacific Multinationals Backward Linkage Strategy 130
8. Creativity in Software 149
9. Continuous Improvement and Manufacturing Process 172
10. People and Culture 198
11. Conclusion 216
References 223
Appendices 240
Index 245
Notes: LCCN: 2002022061
ISBN: 184064480X
Includes bibliographical references (p. 223-239) and index
OCLC Number: 49305531
ISBN/ISSN: 184064480X