Doing business in emerging markets : entry and negotiation strategies / S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal

Author(s): Cavusgil, S. Tamer
Retrieving Holdings Information
Subjects: International business enterprises
Export marketing
Negotiation in business
Formats: Print
Material Type: Books
Language: English
Audience: Unspecified
Published: Thousand Oaks : Sage Publications, c2002
LC Classification: H, HD
Physical Description: xv, 300 p. ; 24 cm
Table of Contents: Preface
List of Exhibits
1. Why Look at Emerging Economies? 1
2. Emerging-Market Potential 17
3. Internationalization as a Business Strategy 39
4. Export Marketing and Sourcing in Emerging Economies 69
5. Entry Strategies for Emerging Markets 89
6. Developing and Managing Relationships in Emerging Markets 105
7. Negotiation Process and Strategies for Emerging Markets 131
8. Emerging Markets of Asia 161
9. Emerging Markets of Eastern Europe 205
10. Emerging Markets of Latin America, South Africa, and Turkey 229
11. Conclusions: Some Guidelines for Doing Business in Emerging Markets 263
References 273
Index 283
About the Authors 299
Additional Authors: Ghauri, Pervez N., 1948-
Agarwal, Milind R
Notes: LCCN: 2002005207
ISBN: 0761913742 (c)
ISBN: 0761913750 (p)
Includes bibliographical references (p. 273-281) and index
Contents: Why look at emerging economies? -- Emerging market potential -- Internationalization as a business strategy -- Export marketing to and sourcing in emerging economies -- Entry strategies for emerging markets -- Developing and managing relationships in emerging markets -- Negotiation process and strategies for emerging markets -- Emerging markets of Asia -- Emerging markets of Eastern Europe -- Emerging markets of Latin America, South Africa and Turkey -- Conclusions: some guidelines for doing business in emerging markets
OCLC Number: 49530110
ISBN/ISSN: 0761913742