The millennium election : communication in the 2000 campaign / edited by Lynda Lee Kaid ... [et al.]

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Subjects: Political campaigns--United States
Campaign debates--United States
Advertising, Political--United States
Communication in politics--United States
Journalism--Political aspects--United States
Press and politics--United States
Presidents--United States--Election--2000
Elections--United States
United States. Congress--Elections, 2000
Formats: Print
Material Type: Books
Language: English
Audience: Unspecified
Published: Lanham, Md. : Rowman & Littlefield, c2003
Series: Communication, media, and politics
LC Classification: J, JK
Physical Description: xi, 267 p. : ill. ; 24 cm
Table of Contents: Preface
Acknowledgments
Introduction: Before Florida, There Was a Campaign ... / Lynda Lee Kaid, John C. Tedesco, Dianne G. Bystrom, Mitchell S. McKinney 1
1. Style and Effects of the Bush and Gore Spots / John C. Tedesco, Lynda Lee Kaid 5
2. Myth and Anti-Myth in Presidential Campaign Films 2000 / Janis L. Edwards, Stacey M. Smith 17
3. Issue Advocacy and Political Advertising in Election 2000 / Barbara J. Walkosz 27
4. Viewer Reactions to the 2000 Presidential Debates: Learning Issue and Image Information / Mitchell S. McKinney, Elizabeth A. Dudash, Georgine Hodgkinson 43
5. Character versus Competence: Evidence from the 2000 Presidential Debates and Election / Theodore F. Sheckels, Lauren Cohen Bell 59
6. Lockbox and Fuzzy Math: Associations of Viewers' Debate Recall and Partisan Strength in the 2000 Presidential Campaign / Marilyn S. Roberts, Andrew Paul Williams 73
7. Metacoverage of the Press and Publicity in Campaign 2000 Network News / Paul D'Angelo, Frank Esser 89
8. Representations of the Public and Public Opinion in National Television Election News / Stephanie Greco Larson 105
9. Watching the Adwatchers: Examination of Adwatch Stories from the 2000 Election / Kimberly C. Gaddie, Lori Melton McKinnon 117
10. Issue Agendas in Candidate Messages versus Media Coverage: Are Women and Men on the Same Page? / Mary Christine Banwart, Dianne G. Bystrom, Terry Robertson, Jerry Miller 147
11. Candidates as Comedy: Political Presidential Humor on Late-Night Television Shows / Michael Nitz, Alyson Cypher, Tom Reichert, James E. Mueller 165
12. Organizing an Online Campaign: The Legacy of McCain2000.com / James E. Tomlinson 179
13. Differences and Similarities in Use of Campaign Websites during the 2000 Presidential Election / Robert H. Wicks, Boubacar Souley, Rebecca M. Verser 189
14. Prelude to a Divide: Who Had Access in 2000? / Thomas P. Boyle 201
15. Political Discussion and Media Use: Contrasts between Early and Late Campaign Phases / Arla Bernstein 217
16. Across the Ages: Views of the 2000 Debates from College Freshmen to Senior Citizens / Diana B. Carlin, Karen Anderson 229
17. The Voice of Young Citizens: A Study of Political Malaise in Campaign 2000 / Julia A. Spiker, Yang Lin, Scott D. Wells 243
Index 257
About the Contributors 261
Additional Authors: Kaid, Lynda Lee
Notes: LCCN: 2003004215
ISBN: 0742525090 (cloth : alk. paper)
ISBN: 0742525104 (pbk. : alk. paper)
Includes bibliographical references and index
OCLC Number: 51726731
ISBN/ISSN: 0742525090
0742525104