The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset / Ronald J. Alsop

Author(s): Alsop, Ronald
Retrieving Holdings Information
Subjects: Corporate image
Brand name products--Management
Corporations--Public relations
Formats: Print
Material Type: Books
Language: English
Audience: Unspecified
Published: New York : Free Press, c2004
Series: Wall Street journal book
LC Classification: H, HD
Physical Description: xii, 306 p. ; 24 cm
Added Titles: Wall Street journal
Alternate Title(s): Wall Street journal.
Alternate Titles: Eighteen immutable laws of corporate reputation
Notes: LCCN: 2003064354
ISBN: 074323670X
Includes bibliographical references and index
Contents: Part 1: Establishing a good reputation -- Maximize your most powerful asset -- Know thyself-measure your reputation -- Learn to play to many audiences -- Live your values and ethics -- Be a model citizen -- Convey a compelling corporate vision -- Create emotional appeal -- Part 2: Keeping that good reputation -- Recognize your shortcomings -- Stay vigilant to ever-present perils -- Make your employees your reputation champions -- Control the Internet before it controls you -- Speak with a single voice -- Beware the dangers of reputation rub-off -- Part 3: Repairing a damaged reputation -- Manage crises with finesse -- Fix it right the first time -- Never underestimate the public's cynicism -- Remember--being defensive is offensive -- If all else fails, change your name
OCLC Number: 53919276
ISBN/ISSN: 074323670X