America's right turn : how conservatives used new and alternative media to take power / Richard A. Viguerie and David Franke ; foreword by Tim LaHaye

Author(s): Viguerie, Richard A
Retrieving Holdings Information
Subjects: Conservatism--United States--History
Mass media--Political aspects--United States
Formats: Print
Material Type: Books
Language: English
Audience: Unspecified
Published: Chicago : Bonus Books, c2004
LC Classification: J, JC
Physical Description: viii, 375 p. : ill. ; 24 cm
Additional Authors: Franke, David
Notes: LCCN: 2004009609
ISBN: 1566252520 (alk. paper)
Includes bibliographical references (p. 351-355) and index
Contents: Introduction: power to the people -- Two media revolutions transform the world -- The media revolution of 1517 -- The media revolution of 1776 -- The recipe for creating a new mass movement -- The conservative revolution begins -- 1955: a liberal hegemony over America -- The birth of a movement -- 1964: this is what happens when the other side controls the mass media -- Conservatives test a new secret weapon -- The new and alternative media bring the conservative movement to power -- Using direct mail to build the movement and elect Reagan -- Conservative success story: Phyllis Schlafly uses alternative media to stop ERA -- Liberals wake up -- Conservative success story: Morton Blackwell trains tomorrow's cadre -- The talk radio revolution -- The TV revolution in news and talk -- Conservative success story: Wayne LaPierre and the NRA prevail on the gun issue -- Conservatives in print: newspapers, magazines, books -- The Internet empowers the individual -- Liberals in cyberspace -- Conclusion: where we are today, how we got here, and where we're going tomorrow
OCLC Number: 55502696
ISBN/ISSN: 1566252520