The talk of the party : political labels, symbolic capital, and American life / Sharon E. Jarvis

Author(s): Jarvis, Sharon E., 1969-
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Subjects: Political parties--United States
Political culture--United States
United States--Politics and government--1945-1989
United States--Politics and government--1989-
Formats: Print
Material Type: Books
Language: English
Audience: Unspecified
Published: Lanham, Md. : Rowman & Littlefield, c2005
Series: Communication, media, and politics
LC Classification: J, JK
Physical Description: x, 277 p. : ill. ; 24 cm
Notes: LCCN: 2005001114
ISBN: 0742538567 (alk. paper)
ISBN: 0742538575 (pbk. : alk. paper)
Includes bibliographical references (p. 249-268) and index
Contents: Political branding, 1948-2004 -- What are parties worth? -- The enduring party -- The evolving party -- The conflicted party -- The two major parties and everyone else -- Brand dominance : consistency prevails
OCLC Number: 57465447
ISBN/ISSN: 0742538567