Americanization of the European economy : a compact survey of American economic influence in Europe since the 1880s / Harm G. Schröter

Author(s): Schröter, Harm G., 1948-
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Subjects: Economic surveys--Europe
United States--Foreign economic relations--Europe
Europe--Foreign economic relations--United States
United States--Economic conditions
Europe--Economic conditions
Formats: Print
Material Type: Books
Language: English
Audience: Unspecified
Published: Dordrecht, The Netherlands ; Norwell, MA : Springer, c2005
LC Classification: H, HF
Physical Description: xii, 268 p. ; 25 cm
Table of Contents: Introduction : Americanization as a comprehensive concept of economic development during the 20[superscript th] century 1
Pt. 1. The first wave of Americanization, 1870-1945
Ch. 1. Fordism and Taylorism come to Europe 17
Pt. 2. The second wave of Americanization : the great post-war boom, 1945-1975
Ch. 2. Americanization as a mission, 1945-1955 45
Ch. 3. Mass production, mass distribution, and new technology 61
Ch. 4. Managing firms and their consumers 97
Pt. 3. Americanization's third wave from the 1980s
Ch. 5. Economic slowdown and the American model 127
Ch. 6. Companies and consumers 163
Ch. 7. Industrial relations as a barrier to Americanization 193
Notes: LCCN: 2005278364
ISBN: 1402028849 (
ISBN: 1402029349 (e-book)
EAN: 9781402028847
Includes bibliographical references (p. 233-251) and index
OCLC Number: 59080196
ISBN/ISSN: 1402028849