Advertising's war on terrorism : the story of the U.S. State Department's Shared Values Initiative / Jami A. Fullerton, Alice G. Kendrick

Author(s): Fullerton, Jami A., 1963-
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Subjects: Shared Values Initiative
War on Terrorism, 2001-2009--Public opinion
Public relations and politics--United States
Public relations and politics--Arab countries
United States--Relations--Arab countries
Arab countries--Relations--United States
United States--Foreign public opinion, Arab
Formats: Print
Material Type: Books
Language: English
Audience: Unspecified
Published: Spokane, Wash. : Marquette Books, c2006
LC Classification: D, DS
Physical Description: 254 p. : ill. ; 24 cm
Additional Authors: Kendrick, Alice
Notes: LCCN: 2006003231
ISBN: 0922993432 (hardcover. : alk. paper)
ISBN: 0922993440 (pbk. : alk. paper)
EAN: 9780922993437
EAN: 9780922993444
Includes bibliographical references (p. 241-248) and index
Contents: A brief history of the Shared Values Initiative -- The Shared Values Initiative : propaganda or public diplomacy? -- New approaches to public diplomacy -- Reactions to the Shared Values Initiative -- Did Shared Values work? : the post-campaign study -- Did Shared Values work? : results of experiments and diagnostic copy tests -- Advertising : a weapon for the War on Terrorism?
OCLC Number: 63679944
ISBN/ISSN: 0922993432