Tailgating, sacks, and salary caps : how the NFL became the most successful sports league in history / Mark Yost

Author(s): Yost, Mark
Retrieving Holdings Information
Subjects: Football--Economic aspects--United States
National Football League--History
Formats: Print
Material Type: Books
Language: English
Audience: Unspecified
Published: Chicago, IL : Kaplan Pub., c2006
LC Classification: G, GV
Physical Description: xvi, 254 p. ; 24 cm
Notes: LCCN: 2006014413
ISBN: 1419526006
EAN: 9781419526008
Includes index
Contents: In the best interest of the league : the NFL builds its future on its past -- Anything but free : playing for the NFL -- Any given Sunday : how Bert bell built the NFL's even playing field -- A perfect team : television and the NFL -- The NFL goes prime time : Monday night football and mainstream audiences -- Sports bars, satellites, and fantasy football : new media, new markets -- NFL merchandising : the empire's new clothes -- The super bowl : who really wins? -- Stadium fever : who plays and who pays? -- Down to the wire : inside the 2006 negotiations -- Super teams, savvy owners, and the future of the NFL
OCLC Number: 68711941
ISBN/ISSN: 1419526006