Google Analytics 2.0 / Jerri Ledford and Mary E. Tyler

Author(s): Ledford, Jerri L
Location:
Retrieving Holdings Information
Subjects: Google Analytics
Internet searching--Statistical services
Web usage mining--Computer programs
Internet users--Statistics--Data processing
Google Analytics
Formats: Print
Material Type: Books
Language: English
Audience: Unspecified
Published: Indianapolis, IN : Wiley, c2007
LC Classification: T, TK
Physical Description: xvii, 318 p. : ill. ; 24 cm
Table of Contents: Pt. 1. Basic analytics
Ch. 1. Why analytics? 3
Ch. 2. Analytics and AWStats 9
Ch. 3. Yes! More AWStats! 23
Pt. 2. Setting up Google analytics
Ch. 4. Getting started 45
Ch. 5. The settings dashboard 59
Ch. 6. Filtering your data 73
Ch. 7. Using analytics goals 103
Ch. 8. AdWords integration 113
Ch. 9. Advanced topics 121
Pt. 3. The dashboards
Ch. 10. The new dashboard 147
Ch. 11. Setting date ranges 165
Pt. 4. All reports : visitors
Ch. 12. Visitors overview 173
Ch. 13. Visitor trending 183
Ch. 14. Visitor loyalty 197
Ch. 15. Browser capabilities 203
Ch. 16. Network properties 213
Ch. 17. User defined 219
Pt. 5. All reports : traffic sources
Ch. 18. Traffic sources 225
Ch. 19. AdWords 239
Ch. 20. Additional traffic reports 247
Pt. 6. All reports : content
Ch. 21. Content overview 259
Pt. 7. All reports : goals
Ch. 22. Goals overview 279
Pt. 8. All reports : e-commerce
Ch. 23. E-commerce 293
Ch. 24. Product performance 299
Ch. 25. More e-commerce reports 305
Additional Authors: Tyler, Mary E., 1970-
Notes: LCCN: 2007026265
ISBN: 9780470175019 (paper/website)
ISBN: 047017501X (paper/website)
Includes index
OCLC Number: 141380281
ISBN/ISSN: 9780470175019
047017501X