Building multilevel global brands / a production of WTTW National Productions in association with Business week

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Subjects: International business enterprises--Management--Case studies
Chief executive officers
Swatch AG--History
Gucci (Firm)--History
Hayek, Nicolas G.--Interviews
De Sole, Domenico--Interviews
Formats: Electronic Resource, Remote, Video Recording, DVD, Streaming Video
Material Type: Projected medium -- Monograph
Language: English
Audience: Unspecified
Published: Princeton, N.J. : Films for the Humanities & Sciences, c2002
LC Classification: H, HD
Added Titles: Business week
CEO exchange (Television program)
Alternate Title(s): Business week.
, CEO exchange (Television program).
Alternate Titles: Building multi-level global brands
In: Digital video collection (OCoLC)52376650 FFH 30247
Issued in other form: Building multilevel global brands . (OCoLC)57174482
Additional Authors: Hayek, Nicolas G
De Sole, Domenico
Greenfield, Jeff
Samuels, Rich
Stacker, Peter
Yapp, Lisa
Harrison, Eddie
WTTW (Television station : Chicago, Ill.)
PBS Home Video
Films for the Humanities & Sciences (Firm)
Ohio Library and Information Network
OhioLINK Digital Resource Commons
Notes: Videorecording number: FFH 30247
Streaming video (57 min.)
System requirements: Real Player media software
Mode of access: World Wide Web
Available to OhioLINK member libraries
Host, Jeff Greenfield ; narrator, Rich Samuels ; announcer, Pete Stacker
Credits: Senior producer, Lisa Yapp ; director, Eddie Harrison ; theme music written and produced by James Hoffman and Robert Rans
Originally released in 2001 as a segment of the television program, CEO exchange
Taped at the International Institute for Management in Lausanne, Swtizerland
"PBS home video."
Summary: Nicolas Hayek, chief executive officer of the Swatch Group, and Domenico De Sole, chief executive officer of the Gucci Group, talk about their experiences in reviving their international businesses
Reproduction notes: Electronic reproduction. Columbus, OH : OhioLINK, 2007. Digitized and made available by OhioLINK Digital Resource Commons from video dist. by Films for the Humanities & Sciences
OCLC Number: 225883424