The beauty backlash / BBC ; The Open University

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Subjects: Beauty, Personal
Feminine beauty (Aesthetics)
Body image in women
Women in advertising
Formats: Electronic Resource, Remote, Video Recording, DVD, Streaming Video
Material Type: Projected medium -- Monograph
Language: English
Audience: Unspecified
Published: Princeton, N.J. : Films for the Humanities & Sciences, c2007
LC Classification: H, HQ
Added Titles: Money programme (Television program)
Alternate Title(s): Money programme (Television program).
Alternate Titles: In: Digital video collection (OCoLC)52376650 FFH 37080
Issued in other form: Beauty backlash (OCoLC)122908852
Additional Authors: Lee, Joanna
Potter, Libby
British Broadcasting Corporation
Open University
Films for the Humanities & Sciences (Firm)
Ohio Library and Information Network
OhioLINK Digital Resource Commons
Notes: ISBN: 9781421363998
ISBN: 1421363992
Videorecording number: FFH 37080
Streaming video (29 min.)
System requirements: Real Player media software
Mode of access: World Wide Web
Available to OhioLINK member libraries
Reporter, Libby Potter
Credits: Produced and directed by Joanna Lee ; editor, Clive Edwards
Originally co-produced by BBC and The Open University in 2006 as a segment of: The money programme
Summary: "With it's "Real beauty" information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion industries? This program investigates consumer reactions against the idealized images of beauty promoted by TV, movies, and glossy magazines, while exploring the complex relationship between corporate strategy and feminine self-esteem. High-level insights concerning Dove, L'Oreal, and advertising giant Saatchi & Saatchi provide a fascinating departure point for a socioeconomic discourse" --Videodisc container
Reproduction notes: Electronic reproduction. Columbus, OH : OhioLINK, 2008. Digitized and made available by OhioLINK Digital Resource Commons from video dist. by Films for the Humanities & Sciences
OCLC Number: 252906689
ISBN/ISSN: 9781421363998
1421363992
FFH 37080