Consumer Behavior: Building Marketing Strategy

Author(s): Hawkins, Del I. xzo
Location:
Retrieving Holdings Information
Course/Professor: KING RESERVE TEXTBOOKS, TEXTBOOKS -- KING RESERVE, MKT 325 (TEXTBOOK ON RESERVE), MARKETING 325 (TEXTBOOK ON RESERVE)
Formats: Print
Material Type: Books
Audience: Unspecified
Published: McGraw Hill, 2010
LC Classification: M, MK, MKT
Alternate Titles: MKT 325
Notes: ISBN: 9780077294106
11th edition
ISBN/ISSN: 9780077294106