Out of the box! : brand experiences between pop-up and flagship / [edited by Robert Klanten, Sven Ehmann and Kitty Bolhöfer]

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Subjects: Trademarks--Design
Advertising--Brand name products
Branding (Marketing)
Marketing
Formats: Print
Material Type: Books
Language: English
Audience: Unspecified
Published: Berlin : Gestalten, 2011
LC Classification: H, HD
Physical Description: 287 p. : col. ill. ; 31 cm
Additional Authors: Klanten, Robert
Ehmann, Sven
Bolhöfer, Kitty
Notes: ISBN: 9783899553741
ISBN: 3899553748
Includes index
OCLC Number: 757577713
ISBN/ISSN: 9783899553741
3899553748