Visualizing the web : evaluating online design from a visual communication perspective / edited by Sheree Josephson, Susan B. Barnes, Mark Lipton

Retrieving Holdings Information
Subjects: Web site development
Visual analytics
Visual communication
Information visualization
Formats: Print
Material Type: Books
Language: English
Audience: Unspecified
Published: New York : Peter Lang, 2010
Series: Visual communications v. 1
Visual communications (New York, N.Y.) v. 1
LC Classification: T, TK
Physical Description: 204 p. : ill. ; 23 cm
Table of Contents: Acknowledgments
Introduction / Mark Lipton 1
Chapter One. From Page to Screen and Beyond: The Evolution of Web Memtaphors and Their Impact on Communication Design / Sally Gill 27
Chapter Two. Something New, Something Old, Something Borrowed: Web Pages and Visual Culture / Susanna Paasonen 45
Chapter Three. An Elemental Approach to Web Site Visuals / Valerie V. Peterson 65
Chapter Four. Thinking Visually: Heuristics for Web Site Analysis and Design / Craig Baehr 85
Chapter Five. Using Eye Tracking to See How Viewers Process Visual Information in Cyberspace / Sheree Josephson 99
Chapter Six. Web Site Usability: Tips, Techniques, and Methods / Roxanne O'Connell 123
Chapter Seven. How Do Users Evaluate Web Sites? / Juliann Cortese 141
Chapter Eight. Visual Evaluation of the World Wide Web / Susan B. Barnes 165
Epilogue: An Interview with Hillman Curtis / Sheree Josephson 183
Index 197
Additional Authors: Josephson, Sheree
Barnes, Susan B
Lipton, Mark
Notes: LCCN: 2010037545
ISBN: 9781433111457 (pbk. : alk. paper)
ISBN: 1433111454 (pbk. : alk. paper)
ISBN: 9781433111440 (hardbound : alk. paper)
ISBN: 1433111446 (hardbound : alk. paper)
Includes bibliographical references and index
OCLC Number: 664675211
ISBN/ISSN: 9781433111457