In data we trust : how customer data is revolutionising our economy / Björn Bloching, Lars Luck and Thomas Range

Author(s): Bloching, Björn
Location:
Retrieving Holdings Information
Subjects: Marketing research
Database marketing
Formats: Print
Material Type: Books
Language: English, German (translated from), Translation from German
Audience: Unspecified
Published: London : Bloomsbury, 2012
LC Classification: H, HF
Physical Description: 213 p. : ill. ; 24 cm
Additional Authors: Luck, Lars
Ramge, Thomas, 1971-
Notes: ISBN: 9781408179512 (hbk.)
ISBN: 1408179512 (hbk.)
ISBN: 9781408179529 (ebook)
ISBN: 1408179520 (ebook)
ISBN: 9781408179536 (ebook)
ISBN: 1408179539 (ebook)
Includes bibliographical references and index
Translated from the German
OCLC Number: 792747630
ISBN/ISSN: 9781408179512
1408179512
9781408179529
1408179520
9781408179536
1408179539