The $10 trillion prize : captivating the newly affluent in China and India / Michael J. Silverstein ... [et al.]

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Subjects: Consumers--China
Consumers--India
Affluent consumers--China
Affluent consumers--India
Consumers--China--Attitudes
Consumers--India--Attitudes
Formats: Print
Material Type: Books
Language: English
Audience: Unspecified
Published: Boston : Harvard Business Review Press, c2012
LC Classification: H, HC
Physical Description: xix, 314 p. : ill. ; 24 cm
Alternate Titles: Ten trillion dollar prize
Additional Authors: Silverstein, Michael J
Notes: LCCN: 2012015049
ISBN: 9781422187050 (alk. paper)
ISBN: 1422187055 (alk. paper)
Includes bibliographical references and index
OCLC Number: 778420967
ISBN/ISSN: 9781422187050
1422187055