Professional web video plan, produce, distribute, promote, and monetize quality video / Richard Harrington and Mark Weiser ; with Rhed Pixel

Author(s): Harrington, Richard, 1972-
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Subjects: Video recording
Video recordings--Production and direction
Webcasting
Formats: Electronic Resource, Remote
Material Type: Books
Language: English
Audience: Unspecified
Published: Burlington, MA : Focal Press/Elsevier, c2011
LC Classification: T, TR
Physical Description: 1 online resource (xiv, 292 p.) : col. ill
Alternate Titles: Print version: Harrington, Richard, 1972- Professional web video. (DLC) 2010038553 (OCoLC)668986108 Burlington, MA : Focal Press/Elsevier, c2011 9780240815091
Additional Authors: Weiser, Mark
EBSCO Publishing (Firm)
Notes: ISBN: 0240815092 (electronic bk.)
ISBN: 0240815106 (electronic bk.)
ISBN: 9780240815091 (electronic bk.)
ISBN: 9780240815107 (electronic bk.)
Includes bibliographical references and index
Contents: Chapter 1: Making Great Web Video Chapter 2: Essential Preproduction Chapter 3: Audio is Half You Program Chapter 4: Great Video Needs Great Lighting Chapter 5: Videography for the Web Chapter 6: Telling Your Story with Visuals Chapter 7: Editing Considerations Chapter 8: Encoding Video for the Web Chapter 9: Understanding Flash Video Chapter 10: Podcasting & RSS Essentials Chapter 11: Hosting the Video Chapter 12: Promoting Your Video Chapter 13: Monetizing Your Video
Contents: Making great web video -- Essential preproduction -- Audio is half your program -- Great video needs great lighting -- Videography for the web -- Telling your story with visuals -- Editing considerations -- Encoding video for the web -- Understanding flash video -- Podcasting & RSS essentials -- Hosting web video -- Promoting your video -- Monetizing your video
Summary: Add professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other communication program element. Audio, lighting, editing, encoding, are just a few of the essentials you learn how the pros produce top notch video for the Web. The companion Web site includes planning and production templates, demo files, and blog updates to help you put it all to work for you on a daily basis. * Production management from soup to nuts in an accessible form * Full color presents lively, engaging illustrations of the professional team executing every facet of the job * Companion web site featuring planning and production templates, demo files, and blog updates
Description based on print version record
OCLC Number: 694454981
ISBN/ISSN: 0240815092
0240815106
9780240815091
9780240815107