Top 5 Digital Research Resources for Marketers and other @FarmerSchoolMU Students

What is it that separates great marketers from the pack? Great information. The kind of information and data you can't always find on the open web. That said, we give you the top 5 digital research resources:

  1. Factiva
    Factiva includes full-text coverage of all the major US and international newspapers including the Wall Street Journal, New York Times, Washington Post, London Times, etc.
  2. Business Source Complete
    Business Source Complete contains thousands, yes thousands, of popular and scholarly business journals.
  3. Hoover's
    Hoover's provides contact information and summary data for over 18 million US and international companies. Data for the 40,000 largest companies includes company histories, competitors, financial data, stock information, etc.
  4. Mediamark
    Mediamark is a database of US consumer survey data that provides information on who consumes what, and connects that to the consumers' demographics and media usage. It also is a source of market share data.
  5. Marketline
    Marketline is an excellent source for US and international market research reports, company reports, including SWOT analyses, and country reports.