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Marketing Research: Mediamark

from Miami U. Libraries on Vimeo

Mediamark is a database of US consumer survey data that provides information on who consumes what, and connects that to the consumers' demographics and media usage. It also is a source of market share data. For instructions on logging in and using this product, see http://staff.lib.muohio.edu/%7Ehurstsj/busi/MEDIAMARK%20CD.pdf